The
European Commission's World You Like Challenge competition for the best
solutions to climate change selected the Portuguese project Sown Biodiverse
Pastures as the winner.
The
project not only increases the productivity of pastures but also helps to reduce
CO2 emissions, soil erosion and wildfire risk.
European
Commissioner for Climate Action Connie Hedegaard announced the winner at the
Sustainia Award Ceremony in Copenhagen on 7 November 2013: "Congratulations to
Sown Biodiverse Pastures! This project perfectly demonstrates that an innovative
solution for climate action can save money and generate jobs. The number and
quality of entries in the Challenge reinforced the positive message of the
campaign by highlighting that there are already many effective and innovative
solutions out there. Let's scale up these climate solutions to build a world we
like, with a climate we like."
The
Sown Biodiverse Pastures project involves more than 1,000 Portuguese farmers.
Each farmer uses a specific mixture of up to 20 different seeds adapted to the
local soil and climate conditions. So far, 50,000 hectares of these pastures
have been were sown this way, mainly in southern and central areas of Portugal
that are under a high risk of desertification risk. Such pastures have already
helped to store over one million tonnes of CO2 in the ground. Sown
Biodiverse Pastures are also more fertile and resistant to soil erosion than
natural pastures.
The
project is promoted by the Terraprima company. “Winning the World You Like
Challenge means that we are gaining recognition for our work. We now have the
opportunity to increase the project’s exposure and get the incentives to expand
it to more farms, larger areas and new countries, both in Europe and worldwide,”
said Professor Tiago Domingos, founder of Terraprima and Project Manager of Sown
Biodiverse Pastures.
The
Portuguese project will receive a professional video and support to promote the
project across European media.
The
winner of the Challenge was selected by the Sustainia Award Committee,
consisting of Commissioner Connie Hedegaard, former governor of California
Arnold Schwarzenegger, former Norwegian Prime Minister Gro Harlem Brundtland and
the Chair of the UN's climate panel, Dr. Rajendra
Pachauri.
Background
The
Challenge is part of the European Commission's European-wide public awareness
campaign A world you like. With a climate
you like, which aims at promoting the most creative, impactful and efficient
climate solutions.
In
addition to the overall winner of the Challenge, national winners were selected
in each of the campaign's five target countries – Bulgaria, Italy, Lithuania,
Poland and Portugal. Juries were set up in each country to choose the winner,
which received a billboard campaign in its capital city. The EU-winner Sown
Biodiverse Pastures was also the winner in Portugal.
Since
its launch in October 2012, the campaign has reached millions of Europeans. It
has attracted over 70,000 followers on social media, and received the support of
over 320 partner organisations across the EU and several
celebrities, including UN Secretary-General Ban Ki-moon and award-winning actor
Colin Firth.
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