This year again, a team of approximately 1,600 runners from European Institutions took part in the race, proud to fly the flag for aspiring ex-smokers.
To help more Belgians quit smoking, the “Ex-Smokers are Unstoppable” campaign has enlisted the help of Karel Lismont, two-time olympic medal winner and European and Belgian Champion, and Willy Polleunis, 5 times Belgian Champion in cross country. Both addressed runners at the start of the race. For Karel Lismont, : “The Brussels 20km is an ideal platform to celebrate and promote the benefits of a healthy, smoke-free lifestyle, and I am proud to support the campaign to encourage people to stop smoking and become ‘Unstoppable’ in their smoke-free lives”.
Thousands of participants and spectators learnt about the positive aspects of giving up smoking and saw demonstrations of iCoach smoking cessation tool (www.exsmokers.eu).
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